Proven at WatchIt! Watch Fair · 89.5% visitor adoption
A branded, online guide to your watch fair that visitors open from their phone. Visitors meet more brands, exhibitors gain valuable insights, and you get the numbers to prove your show’s value to sponsors and exhibitors.
Pilot events from £1,000 · No app-store download
Proven at WatchIt! Watch Fair
Watch Guide was built and tested at WatchIt! Visitors did more than open it. They scanned stands, saved brands, took notes and entered the challenge, and every exhibitor got measurable engagement.
Enquire about your event
of visitors used the app on event day
of exhibitors received measurable digital engagement
of app users went beyond the home screen
of scanning users checked in at three or more stands
of exhibitors received at least one follow-up opt-in
more check-ins per brand for premium sponsors than non-sponsors
Measurable digital engagement includes profile views, QR check-ins, saves, shortlists, visitor notes and consent-based follow-up opt-ins.
The event-day gap
Watch Guide sits alongside your website and ticketing. Visitors scan a QR code and use it straight away, with no app-store download, and afterwards you can see what happened.
Enquire about your event| Who | On the day, today | With Watch Guide |
|---|---|---|
| Visitors | A static exhibitor list or printed table plan which has been printed a week before the show. By the time the doors open, the lineup has changed and every visitor is holding an outdated and incorrect guide. | A mobile guide that stays current, even when the lineup changes the day before. Visitors discover brands, find stands, save favourites, keep notes and complete challenges. |
| Exhibitors | Good conversations, but no way to tell who showed genuine interest once the day is over. | QR stand check-ins, saves and shortlists, plus consent-based follow-up opt-ins for each brand. |
| Sponsors | Visibility means a logo on a page. | Featured placement, challenge inclusion and QR check-in reporting they can point to. |
| Giveaways | Prize draws mean collecting entries, picking winners and getting the results to each brand by hand. | Click one button and the prizes are allocated. Winners see their prize when they log in, then collect it directly from the brand. |
| Organisers | The most important part of the event is the least measurable. | A privacy-safe report on adoption, engagement, exhibitor coverage and sponsor value, for renewals and next year. |
A day at the show
From the first scan at the door to the follow-up after the show, Watch Guide is in every visitor’s pocket. Each step is configured around your event.
01 Arrive
Visitors scan a QR code and the show guide opens on their phone, with no app-store download. The exhibitor directory, stand information and table plan are always the latest version.
Modules Digital show guide · Beginner visitor companion
02 Discover
Each exhibitor has a profile with a description and conversation starters, so visitors know who to visit and what to ask when they get there.
Modules Brand profiles
03 Scan
A QR code on each stand lets visitors check in, keep track of who they have seen and work through a passport-style challenge.
Modules Interactive exhibitor passport
04 Win
Visitors complete the challenge and are entered into the giveaway. When you are ready, click one button. Prizes are allocated and shown on each winner’s login, and winners collect directly from the brand.
Modules Giveaway mechanics · Sponsor activation
05 Follow up
Visitors choose which brands may contact them afterwards. Each opt-in is timestamped and handed to the brand after the show, and you receive a privacy-safe report on adoption, engagement and sponsor value.
Modules Exhibitor follow-up tool · Post-event reporting
Make sponsorship measurable
Sponsorship is easier to sell when you can show real engagement. Premium sponsors get featured visibility inside the event, a place in the challenge, and the numbers afterwards.
2.3×
more check-ins per brand for premium sponsors than non-sponsor exhibitors at WatchIt!
What you receive
After the show you receive a privacy-safe report on the whole event. Every exhibitor is also emailed their own, with a direct link to all of their data.
Report 1 For the organiser
Adoption, engagement, exhibitor coverage, challenge participation and sponsor performance in one view, ready to hand to sponsors and to support next year’s renewals.
The WatchIt! Watch Fair admin analytics, with the event’s own figures. Analytics export to CSV.
Report 2 For each brand
Each brand is emailed its own report after the show. One link opens everything the app recorded for their stand, with no login and nothing to install.
The email each brand receives, and the report it opens. Visitor details are blurred in this example.
Inside each brand report
Simple setup
Watch Guide is a done-for-you event layer, not another complicated platform for you to manage.
You do
Share your exhibitors, table plan, sponsor details, timings, giveaway details and key visitor information.
We do
Your event gets a branded mobile experience with exhibitor profiles, QR codes, challenges and visitor tools.
Visitors do
No app-store download. Visitors scan a QR code and use Watch Guide instantly on their phone.
We deliver
You get a privacy-safe report on adoption, engagement and sponsor value. Each exhibitor is emailed their own, with a direct link to all of their data.
Branded to your event
Colours, logo, imagery, exhibitors and sponsor placements are all set up around your event. It can also run on your own domain or a subdomain, so it feels like part of the show.
Founding event pilots
We are opening Watch Guide to a small number of watch events that want a better event-day experience for visitors and more measurable value for exhibitors.
It suits organisers who want to test the app at a real event, give feedback and help shape the product for future watch fairs and collector shows.
From £1,000
Standard event packages start from £1,500+, depending on event size, setup requirements and sponsor features.
Pilot package includes
Built from real event experience
Watch Guide was created by Joshua Clare-Flagg, organiser of WatchIt! Watch Fair and founder of 12&60, one of the UK’s leading independent watch review platforms.
After years of reviewing watches, working with brands and organising a major independent watch fair, Josh built Watch Guide to solve a problem he lived through first-hand: once the doors open, it is hard to see how visitors are engaging with exhibitors, sponsors and the event itself.
The result is a practical event-day companion that helps visitors get more from the show, and gives organisers and exhibitors better insight into what actually happened on the day.
“I built Watch Guide because I wanted WatchIt! to be more than a room full of tables. I wanted visitors to discover more brands, exhibitors to get more value, and organisers to have useful insight after the doors closed.”
Real feedback from the show floor
At WatchIt!, visitors used the app throughout the day, and exhibitors noticed it as a useful way to encourage interaction, discovery and follow-up.
“It was very engaging, with people coming to the stand and scanning the QR codes and generating an excuse to start a conversation.”
“The app was an exceptionally good idea — a real differentiator.”
“The app was a great idea and worked well. It made an already great day better.”
“The app was very useful, the map of the stalls was very helpful, and the interaction was great.”
“The draw kept me interested and made me stay, which in turn gave me more time to enjoy all the brands better.”
“It gives people a quick, easy way to look at the brands and remember them for later.”
“Extremely good, a must-have for all events!”
Questions organisers ask
Something else on your mind? Send us a message and we will answer it directly.
No. Watch Guide is not an event website or ticketing platform. It is an event-day experience app that sits alongside your existing website, ticketing setup and marketing activity.
No. Visitors scan a QR code and use Watch Guide instantly in their mobile browser. There is no app store download required.
Yes. Watch Guide can be branded around your event, including colours, logo, imagery, exhibitors and sponsor placements. It can also be deployed on your own domain or a subdomain, so it feels like a seamless part of your event experience.
The process is designed to be simple. You provide the key event information — exhibitors, table plan, sponsor details, timings and giveaway details — and we set up the branded event experience.
Yes, where visitors have clearly opted in to hear from specific brands. Watch Guide is designed around consent-based follow-up interest, not hidden data collection.
Yes. Sponsors can receive featured placement, challenge inclusion, enhanced visibility and post-event engagement insight.
There are two reports. Organisers receive a privacy-safe event report covering app adoption, attendee engagement, exhibitor coverage, QR check-ins, saved brands, challenge participation, sponsor engagement and follow-up interest. Each exhibitor is also emailed their own brand report, with a direct link to all of their own data.
No. Watch Guide is designed for watch fairs, collector shows and enthusiast-led events of different sizes. It is especially useful where exhibitors want more value and visitors need a better way to discover brands.
Yes. Watch Guide is being developed for watch events internationally, although initial founding event pilots are focused on UK watch events.
Founding event pilots are available from £1,000. Standard packages will start from £1,500+ depending on event size, setup needs and sponsor features.
Get in touch
Help visitors discover more brands, give exhibitors better follow-up and turn your event into something you can measure, report and improve.
Built for watch fairs, collector shows and horology events.
Tell us a little about your event and we will be in touch to discuss how Watch Guide can work for you.
